//
you're reading...
Uncategorized

Written Comm for Business – Friday

Please complete Activity 2 on page 68. In addition to what’s in the text for Activity 2, consider the following when writing your analysis:

What is the full audience profile? Use the internet or other resources to find out what you can about the typical Pepsi shareholder. Also consider who else may be reading this letter when you write about its intended audience.

In addition to the general purpose, write about some of the specific purposes of the letter.

What is the letter’s main idea? What are the other big ideas in the letter?

Finally, is this an example of the direct or indirect approach? Why did the author choose the selected approach.

You can either write an analysis in report format or submit a slide presentation on your blog or via email to coldham@lindenwood.edu.

Advertisements

Discussion

3 thoughts on “Written Comm for Business – Friday

  1. Triet Tran
    Chapter 4: Activity #3

    #3 – “Plain English means analyzing and deciding what information investors need to make informed decisions, before words, sentences, or paragraphs are considered. A plain English document uses words economically and at a level the audience can understand. Its sentence structure is tight. Its tone is welcoming and direct. Its design is visually appealing. A plain English document is easy to read and looks like it’s meant to be read.”

    Examples:
    Invest Wisely: An Introduction to Mutual Funds
    For the introduction it lists clearly what mutual funds and investments entails. Also they go into detail about what to expect when investing in mutual funds including risks and other fees associated with investing. An example of that would be, “Mutual funds can offer the advantages of diversification and professional management.” But, as with other investment choices, investing in mutual funds involves risk.”
    Another good piece of information that it tells you is that understanding how mutual funds work is very critical to initially investing in anything. Here’s a quote from the introduction that indicates this, “It pays to understand both the upsides and the downsides of mutual fund investing and how to choose products that match your goals and tolerance for risk.”

    Posted by Triet Tran | September 7, 2011, 4:29 pm
  2. Courtney Walker
    ICE Sept. 7, 2011

    Writing in “Plain English” isn’t meant to dumb down or cut out important information in a document. It is made more clear for the reader to understand exactly what is meant.This is so that people such as investors get the “best presentation of complex information”.

    “Invest Wisely: An Introduction to Mutual Funds”
    The SEC lists clearly the different aspects of the Mutual Funds and what all it takes to invest. Then its goes into detail on the many different types of mutual funds. I think they did a good job in following their guidelines when giving definitions and characteristics of the mutual funds.

    Posted by CEW111 | September 7, 2011, 5:34 pm
  3. Casey Harrison

    The intention of writing in “Plain English” is to write in a manner that is easily understood by the target audience: appropriate to their reading skills and knowledge, clear and direct, free of cliché and unnecessary jargon. It isn’t meant to make the audinece feel life they are dumb. It is meant for them to have a better understanding of what is being said.

    Example: “Invest Wisely” For the introduction to Mutal Funds.

    The SEC in the introduction lists clearly the different aspects of the Mutual Funds and what it takes to invest in them. It then goes into deatail about the Mutual funds. “Mutual funds can offer the advantages of diversification and professional management.” But, as with other investment choices, investing in mutual funds involves risk.”

    Posted by caseyharrison87 | September 24, 2011, 5:39 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: